Have you noticed the new look of Kia lately? If you haven’t you need to. Kia has made a full force run at updating all their brands and consumers are taking notice. Kia has always supplied vehicles that were for budget-conscious consumers, but consumers always had to settle on styling and refinement when looking to purchase a vehicle on a budget. Now Kia is leading the way in denouncing that statement. “There’s no question Kia’s new design is improving its brand image,” says Suh Sung Moon, auto analyst at brokerage Korea Investment & Securities in Seoul. Two years ago, when Kia Souls were just starting to arrive on dealer lots, the Peter Schreyer-styled mini-MPVs looked like “visitors from another planet” on lots filled with old-style Optimas, Spectras and Rios.
Today, the Soul fits in fine with its newly-styling siblings… now it’s the old, dumpy Rio’s turn to feel out of place. Along with the frumpy Sedona, the littlest Kia reminds visitors to the Kia lot that once upon a time, not too long ago, Kia’s cars really were an automotive last resort. It’s not that these are fundamentally bad vehicles, but compared to the pop and sizzle offered by their new siblings, they simply aren’t trying to be more than basic transportation. But now, with a new global Rio set to debut at the Geneva Auto Show, even the littlest Kia is getting in on the family’s new flair for visual drama. Kia’s redesign of the majority of its lineup has brought stellar reviews from critics and consumers alike. Even before redesigned Kias hit showrooms, more than 5,000 drivers had put in orders.
Edmunds.com says that the new Kias have “Sharp styling inside and out. The new Kias are more fun to drive than any other foreign brand there is and there are plenty of premium features for a price that you can’t beat.” U.S. News reports, “That after test driving the all-new 2011 Kia Optima, most car reviewers have one thing to say to the likes of Honda and Toyota: watch your backs. Like most reviewers, Cars.com recommends that the venerable Japanese brands “pay close attention to the Optima’s success, which seems all but inevitable.” Motor Trend says this about the new Kias, “If Kia’s competitors didn’t take notice when the company known for cheap transportation released the Soul, Forte and Sorento, they’ll definitely take notice when the Optima starts rolling off dealer lots this fall. It’s got all the goods it needs to go toe-to-toe with segment leaders, and hot looks to boot”
Do you need any more reasons to buy a brand new Kia? If you’re looking to purchase the all new redesigned Kias, Preston automotive has the entire Kia lineup at prices that everyone can afford. Preston Kia has specials that no one can beat. Right now, Preston Kia has attractive lease offerings that you won’t find anywhere else. You can lease any Kia with 0% down and receive an additional discount from Preston Kia! Or you can buy the all-new 2012 Kia Sedona LX with a $500 Preston discount and up to $2500 in rebates. Plus with any new Kia purchase you get Kia’s unbeatable 10 year 100,000 mile warranty.
Preston Kia is located in Chardon, OH, and proudly serves the Middlefield, OH and Burton, OH areas. Preston is proud to be the automotive leader in our area. Since opening our doors, Preston Kia has kept a firm commitment to our customers. We offer a wide selection variety of vehicles, and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new Kia we will provide assistance to help you find financing options that fits your needs! Whether or not you have bad credit, no credit, or are a first time car buyer, you can trust that Preston Kia will get you into the car or truck you choose with professionalism and attention to your needs. Preston Kia is located at 13600 West Center Street, Burton, OH 44021.